Market Penetration

Market Penetration


Our client is a major construction company. They build homes and offices across the UK and enjoy an enviable reputation for quality and timely project completion within budget.

In the search for adjacent profitable markets, they decided to enter into the lucrative office fit out market in London.

Consulting Assignment

The CEO of the newly formed office fit out division asked us to prepare a market entry/penetration strategy and plan.

Key Project Activities

We prepared an analysis of the office fit out industry including, size, profitability, influences, segmentation analysis, trends and broad company profiles of the existing players allowing us to identify a potential gap in the market.

We went onto develop a marketing strategy and plan to exploit the opportunity utilizing the parents brand and existing market contacts.

Client Benefits

Our client commended our report as very useful and is now actively delivering lucrative projects in the office fit-out market.