Mission Vision and Values

Jamesford’s mission, vision and values explain how we work and our cultural values.


To create and operationalise visions of success


We are viewed by our clients as valued partners in the creation of strategic capability. We help them focus on their customers, create paradigm shifts in terms of redefining the Customer Centric OrganisationTM and thereby add value beyond customer expectations. We are a knowledge based organisation who deliver facilitated change. We feel exhilarated, jubilant, empowered and energised by our work.



“There is no limit to what can be accomplished if it doesn’t matter who gets the credit.”…………Ralph Waldo Emerson


“Excellence can be attained if you……
Care more than others think is wise
Risk more than others think is safe
Dream more than others think is practical
Expect more than others think is possible.”


“In an uncertain world, where all we know for sure is that nothing is for sure, we are going to need organisations that are continually renewing themselves, reinventing themselves, reinvigorating themselves. These are the learning organisations, the ones with the learning habit. Without the habit of learning, they will not dream the dream, let alone have any hope of achieving it.”………Charles Handy


“When a gifted team dedicates itself to unselfish trust and combines instinct with boldness and effort, it is ready to climb.”……..Pat Riley


“Far better to dare mighty things and to win glorious triumphs even though chequered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much because they live in the great twilight that knows not the passion of victory or defeat.”……….Theodore Roosevelt


“If a man advances confidently in the direction of his dreams to live the life he has imagined, he will meet with a success unexpected in common hours.”…………..Henry David Thoreau


“I wake up each morning determined to change the world and also to have one hell of a good time. Sometimes that makes planning the day a little difficult.”………….E.B.White